Omni magazine was kind of like Wired, but nostalgically different. I was never a die-hard science fact or fiction fan, but something about reading Omni, back when it was still alive, was like watching A&E today – ghost hunters, mystery medicine, stardust in our atoms. Today we don’t have much, print-wise, to compare, unless you want to count the hokey magazines at the bottom of the magazine racks, purposefully placed so we may forget their existence. Omni was different because it always legitimately analyzed science, even weird pseudoscience. Today, I read Wired magazine, mainly because it’s a great source of design inspiration, but also for its interesting articles. In some ways, like Omni magazine, Wired writes about technology with a contagious zest, always honest, always in the nexus, and without constraints. It’s Wired’s passion that gets it often compared to Omni magazine. While Wired magazine writes about technological gadgets and hacks, in some respects they are also authoring hacks into a cultural lifestyle, just as Omni once wrote hacks into human knowledge.
In the world of magazines, genre is a definitive factor that can make or break a publication. An ill-defined genre can swallow a whole publication and a unique genre ...